Social marketing and health communication

Presented by Dr Tom Carroll

The practice of social marketing in the health field has grown significantly over the last two decades in Australia. This two-day short course is designed for those interested in increasing their understanding of the application of social marketing in the health field. The course will cover the processes of planning, development, implementation and evaluation of a social marketing campaign and will include case study illustrations of this process. Specific topics covered will include:

• Environmental analysis
• Target audience identification, segmentation and analysis
• Formulation of the social marketing mix
• Using theory to formulate objectives
• Channel analysis
• The role and applications of formative research
• Process monitoring and outcome evaluation
• Preparation of a social marketing plan

Dates: 18 and 19 October 2006
Venue: The Medical Foundation Building,
The University of Sydney, NSW 2006
Cost: $800.00

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